Influencer marketing is a form of Social Media Marketing in which a key group of individuals within your brand’s niche market are targeted in an attempt to leverage their circle of influence in order to share your brand’s message with online audiences and expand your brand’s reach. The key to successful influencer marketing is to find those individuals within your niche market and get your product in their hands.

The analytics that we utilise as part of the Social Media Marketing strategy we employ for your brand automatically determines influencers within their target market. With key influencers identified, we then reach out to these individuals to share your brand’s message. By sharing your brand’s message with key individuals within your niche market, we can accurately target their audience who are individuals already engaging with industry relevant content and will be interested in your brand and your product or service.


Social Media Marketing is a very different approach to marketing than more traditional methods. Social Media allows your brand to engage with your online audience in a more personal and thereby profitable way. It also allows you to be more responsive to your audience’s needs by being contactable, accessible and approachable.

Social Media Marketing also allows you to expand your reach by sharing your brand’s message with targeted audiences. Paid post on Social Media make it possible to catch the interest of the group of people who will be most inclined to engage with your brand.

SoBu creates weekly promoted posts for each of our clients across all Social Media platforms. We carefully analyse relevant Social Media analytics to correctly determine your brand’s target market. We use our powerful analytics to create promoted posts that will engage that demographic and expand your brand’s reach and influence.


SoBu offers stand alone influencer marketing and paid Social Media advertising package for brands who already have a well developed approach to Social Media Marketing.

For more information about how SoBu can take your brand beyond followers with influencer marketing, we invite you to contact us here. One of our Social Media Marketing account managers will be happy to answer any question you might have. All online enquiries will receive a response within 24 hours.