Google+ is, perhaps, the least understood Social Media platform. This is because when Google introduced the fourth incarnation of their Social Media platform back in 2011, most of us were already deeply entrenched in Facebook and, to many, creating a Google+ profile in addition to a Facebook profile just seemed a little redundant. Due to the platform's lack of popularity, however, Google quickly reshaped Google+ and took it from another Facebook-like Social Media platform to what Google describes as a "social layer across all Google services". The shift from Social Media platform to "social layer" has ingrained Google+ as a viable Social Media platform, and a necessary piece of any Social Media Marketing strategy.
connect with your audience through google hangouts
One of SoBu's most effective ways to engage with online audiences using Google+, is Google Hangouts. Google Hangouts is a communication platform which was originally introduced as a feature of Google+. It combines video conferencing, instant messaging, SMS (text messaging) and VOIP (voice over internet protocol) to create a unique way to communicate with other online users.
Google Hangouts allow your brand to communicate with a number of online users at the same time and makes it possible for your audience to ask your questions and connect with you in real time in a virtual group setting. Recordings of Google Hangouts sessions can also be saved and uploaded as a resource for information surrounding your brand, allowing anyone who wasn't able to take part in the session to still benefit from the knowledge that was shared.
The multi-faceted nature of Google Hangouts makes this platform particularly valuable to brands when it comes to creating content that is of great value to your online audience. SoBu also successfully generates excitement about product launches and the introduction of new brand initiatives by inviting your audience to participate in a Google Hangout with your brand.
a strategic approach to marketing with google+ and google hangouts
Like all of SoBu's services, we believe that a successful approach to marketing with Google+ and Google Hangouts involves careful attention to detail and in-depth planning. To this end, we work with your brand to ensure that any upcoming Google Hangouts are promoted across all Social Media platforms and incorporate an upcoming Google Hangout session into the Social Media strategy that we develop for your brand.
By carefully planning our Social Media Marketing efforts on behalf of your brand, we can assure that your brand's message is shared with the largest audience possible.
social media marketing with sobu
At SoBu, we understand that every brand is unique and we offer customisable Social Media Marketing packages which can be tailored to perfectly meet the needs of your brand. This means that you get all of what you need and nothing that you don't. To find out more about how SoBu Social Media Marketing can help your business, please contact us here. One of our Social Media account managers will be happy to answer all of your questions.