What is Social Media Marketing?

Social Media Marketing is a targeted approach to marketing your business or brand. The rise in popularity of Social Media has created this approach to marketing which involves sharing your message via the appropriate Social Media channels in order to get the attention of Social Media users who are interested in your brand or your brand's niche market. Social Media Marketing centres on content marketing and involves careful content creation and curation to engage audiences and promote your brand. If your Social Media Marketing efforts are successful, your audience will then share your content with their audience thereby increasing your brand's reach, growing your audience and positively impacting your bottom line.

Who Needs Social Media Marketing?

The best answer is everyone. The reason is that Social Media Marketing offers businesses a targeted way to market their products or services to a large audience of individuals interested in your brand's niche market. Marketing through Social Media also creates the opportunity to interact with your clients and customers in a much more personal way. With Social Media, you are able to offer real time support so your clients, or shoppers in your online store can get answers to their queries right away. You're also able to interact with your audience in a familiar way that allows them to get to know your brand on a deeper level than is possible with print, newspaper or television advertisements. Social Media also offers a personable way for you to get to know your customers. This personalisation will allow your brand to more effectively interact with your audience and offers guidance with regards to the direction future growth and evolution should take. 

If you're unsure what Social Media Marketing can do for you, contact us for more information. Our Social Media account managers are always happy to answer your questions and will be sure to get back to you within 24 hours.

How is SoBu Social Media Different?

There are a number of ways in which SoBu endeavours to set ourselves apart from the pack. Firstly, we recognise that our clients are at the core of our business. This knowledge guides SoBu's entire brand model as we approach Social Media Marketing by answering the questions "what can we do for our clients today?" and "how can we surpass our clients' goals?" These are the questions which govern not only the Social Media strategy that we create for our clients, but also our work ethic. We work tirelessly, with fervour and passion, to exceed everything you thought possible when it comes to Social Media Marketing.

SoBu also recognises that each brand is unique and has unique needs. With this in mind, we offer customisable Social Media Marketing and content creation packages that can be tailored to your brand's specific needs so that you pay for only what you need and nothing that you don't. Before selecting the customised package that best suits your brand, we work with you to determine the best method to efficiently market your brand and tell your story through the appropriate Social Media channels. Relying upon detailed Social Media Marketing research, we help you determine which Social Media platforms best suit your brand and then deliver a Social Media Marketing package across these platforms so that no facet of your audience is missed.

What are Social Media Analytics?

Social Media analytics is the software that SoBu uses to measure the successful interactions your content is getting from your audience. Analytics are important because, without continually measuring the success of the content shared on Social Media, we do not have a clear picture of where we should go with future post. Analytics tells us how content resonates with your audience. By continually assessing, and then reassessing your audiences engagement, we are able to improve upon the content that we create and curate in order to build upon your audiences' experience with your brand. 

SoBu uses our own analytics which we include, free of charge, in all of our Social Media Marketing packages. We also include weekly and monthly Social Media reports to ensure that you are well aware of the direction your brand's Social Media is going in.

How do Sobu's social media packages work?

To ensure the boutique experience, each of SoBu's clients is paired up with their own account manager. You account manager will be responsible for every aspect of your brand Social Media presence including follower growth, engagement, community management, content creation and curation, influencer marketing and paid post planning and implementation. You account manager will also be your first point of contact and will be available to answer any questions you might have. 

Communication is the foundation of SoBu Social Media Marketing and our account managers endeavour to facilitate healthy communication by offering prompt and detailed responses to all of your enquiries. If there is something we can help you with, contact us. One of our account managers will get back to you within 24 hours.

What other digital marketing services does sobu offer?

While Social Media Marketing is the heart of SoBu, we're very fortunate to have a bright and experienced team. The talent and diverse expertise of our team allows us to offer blogging and copy writing packages; web design packages and SEO packages. Your account manager can explain the benefit of these packages to you.