Boasting 1.3 billion active users, Facebook is by far the largest Social Media platform. A staggering 15 million of those users are in Australia, which means that representing your brand on Facebook gives you direct access to 65% of the country.
Given the audience size and potential reach that Facebook offers, ignoring Facebook when it comes to your Social Media Marketing efforts is a fatal mistake. It is a sure bet that your ideal audience is already using Facebook and the platform gives you a way to connect with and engage that audience everyday. With this information in mind, rather than asking yourself if you should be sharing your brand's story on Facebook, you need to be asking how do we market ourselves on Facebook in a way that accurately represents our brand, and also engages the target group of consumers that will find value in our content.
At SoBu we answer these questions for our clients everyday.
A measured approach to facebook marketing
The success achieved by our Social Media campaigns is rooted in the powerful analytics that we employ across all Social Media platforms. These analytics are closely monitored by our Social Media account managers who work to ensure that each piece of content we share on your brand's behalf is accurately measured for its worth.
When we speak about content's worth, we are speaking of its value to your audience. Using our analytics software as well as Facebook's built in insights, we determine the value of the content we share with your audience through engagement. Engagement is so much more than someone liking a post. We achieve maximum engagement by curating shareable content that will not only engage your direct audience, but also be passed on to their own personal circle of influence. This is the power of Social Media.
Our Social Media account managers analyse each Facebook post that your brand shares to identify opportunities for growth and further success. In this way, the Facebook marketing strategy that we employ for your brand is constantly evolving to keep pace with developing online trends.
facebook marketing packages
At SoBu, we recognise that your brand is unique and that is why we will work with you to create a customisable Social Media Marketing package tailored to meet your brand's needs. We offer a number of Facebook marketing packages which include curating and creating content for your brand to post anywhere from three times per week, to three times per day, seven days per week.
If you're interested in learning how SoBu Social Media Marketing's targeted and analytical approach can help your brand in going beyond followers, we invite you to contact us here. One of our Social Media account managers will be happy to answer any questions you might have and offer a quote for SoBu Social Media Marketing's Facebook marketing services. All enquiries will be answered within 24 hours.