Why Social Media Marketing is a Vital Component of Your Marketing Strategy
Social Media, whether you like it or not, has proven itself far more than just a fad. It is now thoroughly intertwined with every aspect of modern life.
While Social Media is still very new, it is far from just tweens and tech-heads who are making the most of this suite of powerful communication tools. In fact over 90% of brands are active on two or more Social Media channels, and for good reason.
Come On, Literally Everyone is Doing it! Social Media by Numbers
The numbers attached to Social Media user bases are staggering. As of December 2016 Twitter boasts an impressive 300 Million plus active users, Instagram smashed this with over 600 Million active users, but even combined they can’t touch the undisputed heavyweight champion of the world, Facebook, with 1.79 Billion (yes, with a B) active monthly users.
These are numbers that print and visual media moguls of days gone by would sell their first born child for, and have been cultivated by these Social Media giants in a short time span. There is no signs of anything slowing down.
These are just the big three; Google+, Snapchat, Pintrest and LinkedIn also have user-bases measured in the hundreds of millions. With the sheer volume of potential customers available on Social Media, it comes as no surprise that businesses are not only taking notice, but are jumping into the Social Media Marketing pool with both feet.
However, Impressive as these numbers are, they are far from the only advantage of Social Media as a marketing tool.
The Power of Social Media Marketing
Social Media is an entirely new method of communication. It is completely different from the mass-media platforms that rose up during the 20th century, such as Newspaper or television. These media forms relied on a ‘one-size-fits-all’ approach to communicating to the masses, broadcasting a single message, albeit one tailored for mass appeal, to every home in the land. Hence using these mediums for marketing required an approach of either appeal to everyone and water down the message, or alienate many in the hope of reaching the few.
Social Media is a personal, individualised experience, with users having complete control over how they interact with other users, be they an individual or a brand, and being the masters of their own domain when it comes to the content they are presented and interact with.
The ability to filter the content they are presented with means users view Social Media as a communication tool, not a marketing machine. This leads to greater receptiveness to information being shared by brands, provided it adds value to their online experience by being presented in an interesting and palatable way. It is this aspect of the culture of Social Media that makes it such an amazing and effective marketing tool.
Businesses and brands are able to interact with consumers on a one-on-one basis, creating unprecedented opportunities for generating brand loyalty never before seen in other mediums.
Market Research in the Age of Social Media Marketing
Social Media also gives brands, and their marketing departments, incredible insight into the daily lives of current and potential customers.
In the past market research was a huge undertaking spawning an entire sector of it’s own, now it is as simple as analysing the current trending topics on Social Media to instantly know what everyone is talking about. This extends to reputation management, with Social Media giving real-time feedback on a brand’s reputation, allowing brands to immediately respond to questions and feedback, both positive and negative.
It is this immediacy of communication that builds strong rapport between brands and individuals, creating strong brand loyalty and the ever sought after ‘customer for life’.
Getting Social With Your Brand: How to Execute a Successful Social Media Marketing Campaign
The secret to a successful Social Media Marketing campaign is quality content creation and curation. You cannot simply sign up for Facebook, Twitter or Instagram and wait for customers to flock to you. You must create something of value which will attract them to you.
By creating and curating quality content that people want to "consume" and, somewhat more importantly, share with friends, you are laying the foundation to build a vast base of followers.
Followers refer to users who have signed up to be notified of any new content you post on your platforms, and number of followers is often used as a metric to measure the success of a Social Media account. But number of followers is not everything.
The end goal of any Social Media Marketing campaign should be to drive potential consumers of your product or service to either your website or place of business and convert them to customers. This can often be overlooked in Social Media campaigns and is one of the reasons hiring a professional digital marketing company can be very advantageous.
What a Digital Marketing Company Will do for Your Brand
A professional digital marketing campaign goes so much further than simply having an employee run a Social Media account for your business.
Like any endeavour, it takes inside knowledge, specialised skills and persistence to be successful at promoting a brand on Social Media. This is exactly what SoBu Social Media Marketing brings to the table.
By doing extensive research into your products and services, as well as your potential customers, and pairing this with cutting edge strategy and current Social Media trends, we here at SoBu create an online presence for your brand that will grow your audience and drive conversion for your company.
In addition to creating a campaign based on quality content creation and curation, SoBu assigns a Social Media account manager to each client account to manage online interactions with customers. It is the account manager's primary task to ensure that all customer questions and interactions are handled in a way that positively reflects your brand’s image.
The account manager is also your direct contact with our copywriters and graphic artists to ensure all content is on-brand, effective and in-line with your vision for your company. We are the experts on Social Media, but you are the expert on your brand.
At SoBu we are driven by results, and we do everything in our power to exceed our client’s expectations. Our tag-line ‘beyond followers’ means that we are not satisfied simply growing your brand’s online following, but we aim to help you build an online reputation that drives sales and increases your bottom line.
In order to achieve these results and deliver on our promises, we engage powerful analytical software to evaluate all aspects of content, post timing, paid engagement, influencer marketing and trending topics. We use this information to constantly evolve and grow your marketing strategy. This keeps us ahead of the latest trends and allows us to deliver the best and most effective service to you.
SoBu Social Media Marketing Makes Digital Marketing Easy
To ensure a Boutique experience for all our clients we maintain an account manager to client ratio of 1 to 1, meaning you are always put first, and nothing slips through the cracks.
We maintain the highest levels of transparency in the communication with our clients by supplying weekly reports covering all aspects of how your campaign is progressing, allowing you to see exactly what you are paying for. Your account manager will always be available to answer any question you might have. You can simply leave your brand's Social Media to our experienced team to take care of everything for you, freeing you up to run the rest of your business and enjoy the results of our hard work.
At SoBu we offer fully customisable packages that cater to any size or type of business. From 3 posts a week on a single platform, to a full package that covers all avenues of digital marketing including blogging, SEO and web design.
To find out how SoBu will take your brand beyond followers contact us here. One of our Social Media account managers will be happy to answer your questions.